Named the Airline of the Year for 2014, editors of AirlineRatings.com described the Kiwi carrier as an industry trendsetter, notably for programs like Skycouch which can transform three economy seats into a couch, ideal for couples or families with a young child.
Their specially designed Spaceseats, available in premium economy, also allow passengers traveling together to swivel their chairs and share a meal facing one another.
The design likewise prevents passengers from reclining their seats into the space of fellow travelers. Instead, the chairs slide forward like a reclining lounge chair.
In the online world, the carrier has endeared itself to digital consumers for its cheeky and entertaining in-flight safety videos.
Last year, their Hobbit-inspired video “An Unexpected Briefing” featured orcs, hobbits, elves and dwarves and became an instant viral video hit.